Penguin Group, NY-USA, 2010
I gave this book a second look and ended up reading it again. At first, I did not write a review on this one as I thought everyone knew how great this book was. But then, I realized, there are a lot of people who are not even aware of this treasure!
Seth Godin really is a master of his "art". He mentions the word "art" quite often in the book - it does not pertain to art as in paintings and sculptures but art as in creativity in one's work. Seth explains what a Linchpin is and why Linchpin's are indispensable. He explains that the real world does not have any maps or pointers. If one keeps on looking for direction or a map from someone, he becomes a dispensable resource. Linchpins find their own ways and create their own paths. They bring original and unique creativity into any work they do. That makes them indispensable.
The book is a new maze of ideas and each reader can take numerous paths through it. Godin gets you glued to the ideas in the book.
Seth Godin really is a master of his "art". He mentions the word "art" quite often in the book - it does not pertain to art as in paintings and sculptures but art as in creativity in one's work. Seth explains what a Linchpin is and why Linchpin's are indispensable. He explains that the real world does not have any maps or pointers. If one keeps on looking for direction or a map from someone, he becomes a dispensable resource. Linchpins find their own ways and create their own paths. They bring original and unique creativity into any work they do. That makes them indispensable.
The book is a new maze of ideas and each reader can take numerous paths through it. Godin gets you glued to the ideas in the book.
