Adland: A Global History of Advertising by Mark Tungate
(Kogan Page, London and Philadelphia, 2007)
Most of the books on advertising seem to come from agencies that promote their own agenda. With Adland, Tungate brings a true journalistic style, an outside perspective... exploring facts, dreams and desires that made the ad world what it is today. This book is not a trumpet for any agency but is a well researched piece that walks the reader through each era in advertising history and explores future of the industry.
Mark Tungate, an author and journalist explores the development of advertising from an international perspective. The book is a journey through highlights in the history and development of some of the biggest media agencies worldwide. Tungate explores the evolution of some of the key names in the industry such as WPP, Omnicom, Saatchi and Saatchi, Interpublic, Publicis, Havas, Dentsu and more... The book includes interviews of some of the industries stars such as George Lois, Tom Bernadin, Sir Alan Parker, Jean-Marie Dru, Sir Martin Sorrell, John Hegarty and Phil Dusenberry. This book is a must read for anyone in the field of advertising, marketing or related. Knowing these stories inside-out will give you a strong perspective of how and why the adworld is the way it is.
