Nestle - the World's largest beverage and food company. With the range of products that Nestlé offers – from baby foods to chocolates to confectioneries to health foods, it truly is a lifestyle brand.
I studied the evolution of the Nestle brand as a part of my Branding & Marketing Project.
Nestlé's “objective is to be recognized as the world leader in Nutrition, Health and Wellness, trusted by their stakeholders, and to be the reference of financial performance in their industry.” It is interesting to see how they have achieved this objective.
Here is a link to the presentation: http://prezi.com/wva3mnub-g9w/brand-analysis-nestle/
