John Wiley & Sons, NewJersey-USA, 2009
Designing Brand Identity is indeed an essential guide to the entire branding team – one of a kind book – theory blended with practical examples from the market. It is a step by step guide to the brand identity process. I believe it is a must have guide!
The book takes us through the basics of brand identity to processes like research, design, strategy to the best practices in the business – locally and globally through some live examples. The book has beautiful quotes from an array of experts in the design, strategy and branding field.
I am a designer interested in learning and working on branding projects. This book gave a detailed picture of the entire process of brand identity. I found the book a easy read - has short, bite-sized paragraphs, underscored with visual examples. It is more like a textbook – organized chapter by chapter – you can read sequentially or read any particular concept you want.
It is a must read for designers interested in the branding arena, makrketing people or just anyone interested in knowing what goes behing the scenes while creating a brand.
