Reality Check: The irreverent guide to Outsmarting, Outmanaging, and Outmarketing your competition by Guy Kawasaki
Penguin Group, NY-USA, 2008
I have always admired Guy Kawasaki for his thoughts and ideas. I love to listen to his talks and interviews. This time, I read his book 'Reality Check'. Wonderful book, it is directed towards those souls who are trying to shoot off an idea in the business world, trying to run a successful business or for the ones working up their way to make a career.
As always, he is spot-on his ideas and gets directly to the crux without wandering around any unwanted stories or concepts - makes the read easy to grasp. His insights are deep but presented in bite sized chapters. The book is about 460 pages thick and covers a vast arrary of topics like entrepreneurship, commercialization, raising money, planning and excecution, innovation, makrketing, selling, communication, competition, hiring and firing and so on.
Like always, Guy has done it again – some brilliant work!
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