Friday, February 4, 2011

(Ruta Writes...) Defining - Designer

At times, it is really hard to define what design is. We design (verb), we look at a great design (noun). I tend to get caught in the very notion of finding a definite and exhaustive meaning for the word DESIGN. 

The Merriam-Webster dictionary defines design (verb) as : ‘to create something’, ‘to devise’, prepare a design’ and design (noun) as ‘a deliberate undercover project or scheme’, the arrangement of elements or details in a product or work of art’. Nothing describes perfectly what we, designers do.  And hence it becomes even more difficult to define a ‘DESIGNER’.

I have put together some thoughts about who a designer is – though not exhaustive, it pretty much sums up who a designer is and what he does.  I feel, a designer is a person who creates. Ideally, he/she is a person who is adept at going into others shoes and be the other person – be it an engineer, a doctor, a chemist, a businessman, a consumer or just any person walking on the street and understand them – including their feelings, needs and desires, their problems, their issues about the world around them and devise methodologies and get solutions in order to make lives comfortable and interesting.  This solution could be in the form of a product, a space or an experience – it could be an improvement on the existing scenario, or be an entirely new solution. This solution would ideally be one that would solve the existing problem without creating a new one, be aesthetically pleasing and at the least, sustainable.

No comments: